Lavazza signs agreement with leading international airline
American Airlines is the latest large-scale airline looking to boost its inflight coffee offering, and has signed a partnership with Lavazza commencing in early 2026.
News of the new partnership follows the likes of fellow United States-based airline Southwest partnering with Peet’s Coffee, and other international airlines like FlySafair and Riyadh Air partnering with local providers Bootlegger and Saudi Coffee Company respectively.
American Airlines travellers will be able to enjoy Lavazza blends across all cabins in flight and at American’s Flagship and Admirals Club lounges.
Americas President at Lavazza Group, Hossam Ashraf, says partnering with a business of the scale of American Airlines will expose more people to Lavazza’s coffee.
“Partnering with American Airlines allows us to bring the true Lavazza experience to travellers around the world,” says Ashraf.
“At Lavazza, we believe in creating moments of pleasure and connection through coffee, and collaborating with a brand that shares our commitment to exceptional experiences helps strengthen our presence and footprint in the market.”
American Airlines is one of the world’s leading global air travel providers, and offers flights to more than 350 destinations in more than 60 countries per day.
Chief Customer Officer Heather Garboden says offering Lavazza coffee is a key component in the company’s goal of improving customer experience.
“We’re proud to team up with this iconic brand to bring a rich, satisfying coffee experience to our customers – whether they’re in the air or relaxing in our lounges,” says Garboden.
“At American, we’re focused on looking at every aspect of the customer experience, and a quality cup of coffee is an important part of that journey.”